Taste comes first!

At Williams we make your favorite cocktails, but with just a little less alcohol. The taste is paramount and you feel that nice kick of a cocktail, but with a little more space to enjoy your evening. It is the perfect balance: lighter, refreshing, and ideal to start the evening relaxed or to be able to drink for a long time.

By lowering the alcohol percentage a little bit, the flavors come out even better. You really taste what's in it, without it becoming too heavy right away. And that makes the difference.

We noticed that there was no good option for those moments when you do feel like a cocktail, but not a heavy one. Something that gives you the full taste, without you being full after one glass. So… we decided to make it ourselves.

Our Espresso Martini normally contains about 12% alcohol, but we reduced it to 8% . The Pornstar Martini went from 15% to also 8% . Not alcohol-free, we still like a nice buzz, but just enough less to drink more consciously, enjoy longer and still be fully in the mood.

With Williams Cocktails you drink just that little bit more consciously. And that is something to toast to as far as we are concerned.